Why does fading occur?
Sunlight can break up the molecules in dyes and in nature that cause items to be colorful. The smaller molecules that result can be less colorful or altogether colorless. There are very few objects that can withstand exposure to sunlight for extended periods.
Three frequencies of sunlight affect fading. Visible light is what allows us to see objects — it bounces off them and lets us discern their shape and color. The infrared part of the spectrum is radiated as heat — we don’t see it, we feel it. Ultraviolet (UV) light is what causes suntan and sunburn. On the border of x-rays in the spectrum of light, UV radiation is the primary cause of fading.
The composition of a window film’s coating determines the amount of protection it offers. Typically, a quality window film can reduce the amount of light, heat, and radiation transmitted through a window by about 70% overall.
The makeup of our solar control window film both absorbs and diffuses up to 99% of UV rays and reflects a substantial portion of infrared light. The result is significantly less damage to your interiors due to fading.
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